To drive the start-up of the business we plan to marketing heavily using promotions and a penetration price strategy.  Since we think that consumers do not want to spend too much on food and having an idea of the average cost from our competitors.

Some of our promotion ideas are:

-Special prices on food during the grand opening time period
-The 100th customer will receive a free Angel game ticket
-Drawings to receive prices and discounts

Having a relative low cost to the consumers we want to earn the first impression of a value that we can deliver to our customers.

Our placing of the business would be preferably one block from the stadium, and we estimate our competitors within 2-3 miles radius from the Angel Stadium.  The business would be between the 5 freeway and the Stadium on State College Bvld.  It would be the most optimal place since the main entrance to the Stadium is on State  College Blvd. we want to place the convenience of our business so our customers can turn right in, eat then drive right out to the Stadium which is next door.

-The Halo, Inc.

Angels Senior Director of Corporate Sponsorships replied to us and stated the following:

"Our advertising rates range anywhere from $5,000 to several million dollars depending on assets and type of deal we would do."

He couldn't get into specific because there aren't any way to describe it.

At least we got a picture of the cost to advertise with the Angels.

We are not sure if this is simply to have Angels players be part of a advertising campaign or it is having our business advertised at the Angels stadium.

-The Halo, Inc. 

As for determining our projected sales, we have contacted several restaurants and sports bars/Pubs in the area to determine average daily customers. So far, we have gotten a response from two: In-N-Out and Ruby’s Diner. Both restaurants have similar menu’s we plan to use, and we like the atmosphere they create.

What we learned was that both restaurants plan to serve at least 75%-85% of their maximum seating capacity in transactions. The average amount spent per transaction was about $26 for a group of four. This represented dine in only and not drive thru sales. In the case of In-N-Out, it did not include merchandise transactions.

We will update this post to reflect the participation of the other restaurants.

The Halo, Inc

The following link is for the costs for advertising with the Daily Titan Newspaper.

http://issuu.com/dailytitan/docs/mediakit_2011#download

If the above link doesn't work then try going to this link and then download the Media Kit:

http://www.dailytitan.com/mediakit/

They have various costs that tailor to all budget.  Specifically speaking, the more it takes up a page the more you have to pay.

The Halo, Inc.

So far, we have contacted the Angels regarding opportunities and prices for the different advertising venues they have at the stadium.  Still waiting for a reply, in the mean time we also thought of having our business known through the Daily Titan newspaper and doing mail leaflets through USPS. 

We will have different deals that will  encourage customers to stop by, such as sweepstakes, specials, discounts, free stuff on game day, are some of the things that we have thought up so far.

Since our business is an Angels Baseball team oriented, we would want our store to be within 5 miles from the stadium.  Preferably, close by if possible.

The Halo, Inc.

Last night after class our group got together and discussed the types of products we would like to sell at our restaurant and the type of food that would be sold.  We would like to keep it pretty simple and sell Angels baseball hats, jerseys, and other types of memorabilia.  For the restaurant aspect, we want to sell  very typical American food.  We want it to feel like an old fashioned type of American diner that sells hamburgers, hot dogs, fries, and milkshakes.  It will have a very similar to feel to Ruby's but with a merchandise area in the restaurant as well.  This location will cater to all the Angels fans to come hang out and eat before and after the game.

Over the weekend we would  analyze the market situation that we are in. We do know that there are many coffee shops and restaurants around the area of Angels Stadium but our store offer many Angels’ unique and genuine products which would make a significant difference among others. In the meantime, we would also plan to make our marketing plans and strategies such as advertising campaigns and promotions to attract our new customers and to build long-term relationships with them.

Halo's Inc.

Manuel Madrigal, Aung Moe, Taylor Golub, Joshua Le